@稻草鸟人 : There
are different ways to monetize the game, and each of the way could be applied
to specific case. For example, for simple games, time killers, advertising is
the best way to monetize. It works even better, when you incentivize showing
advertisements, like give a power up or a boost at the next try.
game purchases, you really need to have a quality game with a story, narative
and beautiful graphics, because what you are selling to users is the experience
(think of The Cave, for example, http://store.steampowered.com/app/221810/)
purchase mostly work for long commitment games, where users knows he will spend
lots of time to have fun and buying something, would make the life easier for
him. You can usually gain a lot on impulsive buys there, like he has some time
to finish the one-time available event/mission and he knows he can’t make it,
he can make an impulsive buy to help him with mission, so he would not lose it.
monetization boils down to what type of game do you develop. But great user
experience is a base, a much needed foundation. Without it, all others simply
you need to figure out, why your users do not convert, and Analytics is the
great way to understand that. Do you retain users, for how long? How much time
do they spend in the app? Maybe they stuck on specific mission/level? On which
screens they usually exit, etc.
you can provide more information about your use case, and I could try to
provide more insightful answers? :)